Hola, I'm Gaby!
After 5+ YEARS of working behind AI DESIGN TOOLS like Lummi and Blush, used by MILLIONS of creatives, we were recently acquired by Udemy where I transitioned as Marketing Director.
I've helped build GTM strategies from scratch and kicked off marketing programs in every area (content, email journeys, events, influencer campaigns, SEO, video, paid ads - you name it). Scroll down and let the work speak for itself.
Kicked off an influencer workflow that allowed us to partner with 50+ TikTok and Instagram creators in a few months. Driving 1M+ total views, at only ~$0.003 CPV.
Launched re-engagement and retention email sequences in CustomerIO and Braze, alongside weekly newsletters averaging a 45% open rate.
Produced ideas for hundreds of articles, landing pages, and product updates - guiding each from initial concept through collaboration with the design team to final production. Led organic social media strategies for brands like @robotosnfts, @lummipics and @blushdesign, growing engaged communities with minimal to zero ad spend.
Crafted storyboards and scripts for on‑site interviews, motion animation stories, and product update videos, then teamed up with filmers, illustrators, and video editors to bring each vision to life.
Built strategic partnerships, from content swaps and cross‑brand reshares to product integrations with brands like Framer and LinkedIn, to boost brand awareness.
Helped produce events across NY, SF, Mexico, Madrid, and beyond - from local tool-training workshops and community networking picnics to keynotes at conferences like Forward Festival Berlin.
